The Walt Disney quiere apropiarse del nombre del “Día de los Muertos” -una –tradición mexicana de raíces prehispánicas–- por lo que tramita una solicitud para registrar la frase como una de sus marcas.
De acuerdo con StitchKingdom. un portal reconocido como una fuente no oficial de lo que ocurre en el interior de Walt Disney Company, informó que ya se realizan los trámites para adquirir los derechos de la frase.
Esto ocurre tras el anuncio que Pixar, la compañía de animación digital de Disney, sobre que proyectará una cinta animada inspirada en el Día de Muertos, que sería dirigida por el creador de Toy Story 3, Lee Unkrich, con posible fecha de estreno en 2015.
El proyecto se conoce hasta ahora como “The Untitled Pixar Movie about Dia de los Muertos” (La película sin título de Pixar sobre el Día de los Muertos).
StitchKingdom.com supone que las razones de Disney para realizar el registro de la frase se debería a que Pixar eligió “Día de Muertos” como el título de la película, por lo que intentarán protegerlo.
De concretarse el registro del ‘Día de Muertos’, la compañía estadounidense podría lanzar juguetes, videojuegos, o el producto que desee con esa marca.
Se reproduce en inglés la información difundida por el portal estadounidense:
Within the past few days, The Walt Disney Company (NYSE:DIS) has filed several trademark applications in attempt to secure ‘Dia de Los Muertos’ across multiple areas. Dia de Muertos, or ‘Day of the Dead,’ is a holiday most associated with Mexico, where it serves as a national holiday on November 1 and 2 — the days following Halloween — in which families gather together to remember and pray for relatives who have passed on. Interestingly enough, it has also been selected as the topic of an upcoming film from Pixar Animation Studios and directed by Lee Unkrich, tentatively being titled The Untitled Pixar Movie About Dia de los Muertos. The move could indicate that Disney is simply hedging its bets or that Pixar has indeed settled on simply calling its film Dia de Los Muertos, though they have yet to file for films that will precede it, such as Inside Out (2015), though trademarks have been filed for The Good Dinosaur (2014).
The areas covered by the recent trademark applications include:
- Goods and Services IC 041. US 100 101 107. G & S: Education and entertainment services
- Goods and Services IC 030. US 046. G & S: Confectionery and chewing gum; breakfast cereals and preparations made from cereals; cereal bars; bread; muffins; muffin bars; pastry; waffles; pancakes; cookies; crackers; biscuits; popcorn; corn chips; pretzels; puddings; coffee; tea; cocoa; sugar; rice; flour; ices; ice; honey; condiments; sauces; spices; pizza; pasta and noodles; macaroni and cheese; frozen meals consisting primarily of pasta or rice; staple foods
- Goods and Services IC 003. US 001 004 006 050 051 052. G & S: Cosmetics; dentifrices; non-medicated toiletries; fragrances; perfumes
- Goods and Services IC 009. US 021 023 026 036 038. G & S: Apparatus for recording, transmission or reproduction of sound or images; audio books; audio recordings; audio and visual recordings; video game software; computer programs and software; consumer electronics and accessories therefor; eyeglasses and sunglasses and accessories therefor; binoculars; decorative magnets; graduated rulers
- Goods and Services IC 014. US 002 027 028 050. G & S: Clocks; jewelry; jewelry boxes; jewelry cases; key rings of precious metal; coins; watches; watch bands
- Goods and Services IC 016. US 002 005 022 023 029 037 038 050. G & S: Paper and paper articles; cardboard and cardboard articles; printed matter; publications; books; photographs; portraits; paintings; stationery; office and school supplies
- Goods and Services IC 018. US 001 002 003 022 041. G & S: Bags; backpacks; calling card cases; coin purses; fanny packs; key cases; key chains; luggage; luggage tags; purses; umbrellas; wallets
- Goods and Services IC 025. US 022 039. G & S: Clothing, footwear and headwear
- Goods and Services IC 028. US 022 023 038 050. G & S: Toys, games and playthings; gymnastic and sporting articles (except clothing); hand-held units for playing electronic games for use with or without an external display screen or monitor; Christmas stockings; Christmas tree ornaments and decorations; snow globes
- Goods and Services IC 029. US 046. G & S: Fruit preserves; fruit-based snack foods; eggs; jams; jellies; potato chips; nuts; dairy products; meat; poultry; fruits; vegetables; prepared or packaged meals consisting primarily of meat, fish, poultry or vegetables
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